Introduction to Lothbury
Lothbury Financial was formed in July 2008 through the acquisition of City of London PR, a company which has advised companies quoted on Stock Exchanges worldwide for a number of years, and the merger with a team of PR specialists from another leading London financial PR agency.
The senior management of Lothbury share an extensive grounding in PR but come from backgrounds closely related to the industry including:- accountancy, stockbroking, investment analysis and financial journalism.
Lothbury focuses on companies in the small to mid-cap sector. Its current focus is on the natural resources, technology, financial services and healthcare markets, with additional expertise in building, retail and smaller companies in general.
What is different about Lothbury is that it has a strong investor relations capability. This involves supporting companies in marketing their shares to private client stockbrokers and other institutions. This will normally involve a media relations programme targeting the appropriate national, investment and relevant trade press.
Lothbury also has a corporate division which considers all the other aspects of a company’s brand and its interface with shareholders, customers, suppliers, staff and regulators. As a result, we can go beyond the areas of investor and media relations and look at all the areas of communication and its implications to the business.
If you want an intense level of involvement and commitment from your PR adviser, Lothbury will deliver that requirement.
